Welcome to Hip Poppy: Where Flowers Tell your story

Hello and welcome to The Bloom Room—the official blog of Hip Poppy, our family-run florist business based in the heart of St Albans.

We’re so excited you’re here. Whether you're a bride-to-be, a plant lover, a business looking to brighten up your space, or someone who just appreciates the magic of fresh flowers, this blog is for you.

A Little About Us Hip Poppy was born from a love of flowers, creativity, and connection. Led by our head florist Storm, who brings over 25 years of experience designing wedding and event florals across London, Hertfordshire, Yorkshire, and Cambridge, our mission is simple: to create soulful, sustainable floral designs that tell your story and bring joy to every space they touch.

We believe flowers are more than just decorations—they’re memories, gestures, and quiet celebrations of life’s moments. Whether it’s the first bouquet in a new home, the centrepiece at a wedding, or a bunch of wild blooms just because—it all matters.

Why The Bloom Room?This blog is your behind-the-scenes pass into our floral world. Here, we’ll be sharing:

• Seasonal flower tips and what’s blooming each month

• Wedding inspiration and real-life love stories

• Sustainable floral practices and how we work with nature, not against it

• DIY tutorials and care tips for keeping your flowers happy

• Stories from behind the scenes at events, installations, and flower deliveries

Think of it as a little journal of petals, passion, and purpose.

Let’s Grow TogetherWe’re proud to be a part of the St Albans community and beyond, and we’d love to hear from you—whether you’re planning something big, need a weekly flower fix, or just want to chat blooms.

Follow along, leave a comment, or pop into our inbox anytime.

Here’s to a beautiful journey ahead—thank you for blooming with us.

With petals and love,The Hip Poppy Team